Plenty of tactics and strategies have been discovered so far to rank higher and get more relevant traffic. However, On-page SEO checklist has evolved over the past few years and has been modified a lot, which means there are newer tactics and strategies that are yet to be known, to dominate in the SERPs and earn more revenue in 2019 in the search engines.
What is On-page SEO?
In order to keep your page always rank at the top and earn more relevant traffic in search engines, you need to optimize your web page. And the practice of optimizing different web pages is known as On-page SEO. Basically, by optimization we mean the optimizing of both the content of the page and the HTML source code of the page. On-page SEO helps you to create or enhance relevancy signals for your web page with due respect to the search query. Optimization is the key because your page needs to be in your control to looks at its best possible form.
Now that we know how On-page SEO is going to help you through your way, let’s get into the techniques and tactics that will help you ace it!
On-page SEO: Importance of Keywords:
Before you start writing about anything, you need to carry out keyword research. You need to know what information you’re giving. You can’t just keep writing, but also know what people actually want to read. Choose your keywords according to what people are searching the most. There are lots of tools that help you out on that, and the most popular ones are the ones that Google offers – Search, Analytics, AdWords, Webmaster Tools, Trends etc.
On the contrary, you’d be most likely to avoid using tools when searching for your keywords. Think again, for whom are you searching for keywords? The audience. What your target audience search the most should be the beginning of your keywords. Not everyone will have the same queries. So different people among your audience will have different things to search on, and that’s what you need to target. Point out what they want to know and make a list with those. Categorization is highly prioritized in On-page SEO 2019 because Google is valuing user intent more than ever when it comes to search rankings. What your audience wants can most likely be your possible keywords.
Now that you’ve set your keyword, try to use some of its variation within the article. Reading the exact thing repeatedly might feel irritating to some audience. Thus, bring some variations of your keywords, but don’t overuse them. Stay in a limit. Also try to maximize the usage of your keyword in the Headline and even your URL. This is a very useful On-page SEO technique.
SEO friendly URL structures are better understood by search engines. Keep the URL close to the homepage. Avoid using deep or lengthy URLs, that only effect the performance of your site. Try to use the Primary keywords in the URL. Make sure that the URL is short, clean and exactly to the point. Nothing unnecessary should be put in there. Being able to write an SEO friendly URL that is short, clean and to the point as well as that contains your Primary keywords will result in enhancing the performance of your page. This On-page SEO trick will help you get better results.
Know your Target Audience:
In 2019, knowing what your audience prefers is without a doubt going to be the most important thing to keep in mind. Even if your content is extremely well optimized, and your whole page looks organized, but if it does not target the intended audience, your business won’t grow. You need to provide contents that your audience is searching. Over the past few years, Google has been focusing more on what people are searching for, and they provide only the simplest yet most relevant results to them. “If your site enhances your audience’s journey, you’ll be rewarded by Google and your visitor will invest in you,” said Julia McCoy, CEO of Express Writers. Tomorrow’s high-ranking website is all about the audience, McCoy added. So, if your audience prefers Text, Pictures, Videos or even Audios, provide it to them in the simplest yet informative way possible!
Google Search is NOT the Limit:
Do you believe that there are more search engines existing except Google only? Yes, writing only based on the information provided by Google should not be your objective if you want o rank #1 in every search engine. Different people search for different things in different search engines. There are different search engines to look for videos, different ones to search for apps, and categories never end. Thus, you need to make sure that you’re taking information from every possible search engine you can get access to, to ensure that you have a page that ranks on top in all search engines. “If potential customers are searching for apps, you need to rank in app stores. If they are searching for podcasts or videos, you need to rank where people search for those things,” stated Cindy Krum, CEO of MobileMoxie. “Strong brands are becoming multi-faceted, ranking more than just websites. Strong SEOs need to do the same thing.” Krum said. 2019 is going to be the year when this On-page SEO tip will be very handy for you.
Structured Data Markup:
“With AI becoming increasingly important for Google, structured data is becoming more important as well,” Marcus Tandler, co-founder and managing director of Ryte said. “If Google wants to move from a mobile-first to an AI-first world, structured data is key. No matter how good your AI is, if it takes too long to ‘crawl’ the required information, it will never be great. AI requires fast processing of contents and their relations to each other.” Thus, Tandler, along with many of the On-page SEO experts recommend using Structured Data whenever possible. Firstly, you need to understand structured data, know how they can connect to behaviours that signal intent which can make it easier for users to find your content over searching. Knowing how to implement this is going to play a big role in On-page SEO 2019.
Creating Top-notch Contents:
The #1 job of Google is to provide their users with the ‘Best’ content possible, and a content that’s loaded with keywords is not said to be the best. I hope I don’t need to stretch out on this. Google is pretty smart now. It analyzes the whole context too, and shows the content that is relevant, has perfect use of keywords and in written in-depth. Nothing hidden. Make sure your content is unique and stands out from others.
Now the question stands, how can you write such articles? First of all, write long-form articles. It’s no new fact, that when it comes to On-page SEO, longer the content, the better it performs. So, try to write around 2000 words per content, or even better if you can increase that. The longer the article, the more information you can stuff into it. So, the readers will run out of any kind of complaints as they will have all the information right in front of their eyes. Google will also reward you with a higher ranking, which is just what you want!
Expertise, Authority and Trustworthiness:
These factors play a tremendous role in On-page SEO in 2019. Known as E-A-T according to Google’s algorithm, these are the points you got to make sure you’re doing right. Your content should have equal share of Expertise, Authority and Trustworthiness. Lack of originality and uniqueness can result in poor performance of your web page, so you got to pack your content with all that. Another thing is that you have to build the trust between you and your audience. You need to make sure that the audience is believing in whatever information you’re feeding them. “Although the E-A-T guidelines are written for Google’s algorithm raters, rather than Google’s algorithm itself, it helps us to understand where Google is heading in the short term,” said Dixon Jones, founder of DHJ Ventures. “I think this will help SEOs start to understand that ‘quality’ comes with context. You cannot rank so easily writing authoritative content unless you are already an authority on a given subject.”
Putting links in your contents is immensely important for On-page SEO in 2019. Providing links of excellent contents that are related to yours can provide a good user experience and also cover your topic further. Links, especially internal links are considered as the backbone of On-page SEO. If your own web pages are related and useful, then why not allude to them? Linking to your own website internal pages will increase both the rankings and the usability level of your page. External links are also very helpful. Providing links of some brilliant contents from well-renowned websites, you can gain more trust and ranking. Try to use your keywords as the anchoring text, but don’t try to force it. However, make sure you don’t stuff the page with links. Use links wisely and within a limit.
Role of Multimedia:
The usage of multimedia will be the most vital in On-page SEO 2019. What you’re including along with the content could mean the difference between a conversion and a bounce. As we know, infographics are already way more shared than any other type of contents. So just think how much of an effect it will put in the performance of your page.
Online Video is KILLING it right now! Already 43% of people want more videos. People are most interested in videos currently. Cisco states that, online video will make up 80% of all online traffic by 2021. That’s insane! And still, the demand for videos keep increasing. Moreover, usage of videos also means that users will spend more time in your site resulting in way lower bounce rates and higher rankings. So, do not miss out on using Videos or even Images on your website.
Say NO to Slow Loading Pages:
Time is the most valuable resource to the mankind, and if we just waste our audience’s time, they’ll obviously avoid us. Thus, speed optimization is really important. Though the speed doesn’t play any major role in the ranking part, it is more about the user experience here. So, it effects the revenue. The better experience they have staying on your site, the higher you’ll rank. So make sure you do not have slow loading pages.
All-in with Voice Search:
Voice Search will gain more prominence and importance this year. Plenty of companies will be looking forward to using voice search optimization in 2019. Although over the past few years it was expected to grow faster, this year it has the biggest of probabilities. “This will only gain more prominence and importance in 2019 – and the shift has already started,” Aleyda Solis, international SEO consultant and founder of Orainti said. “While ‘voice’ might be an easier way to request answers in some scenarios, it certainly isn’t the ideal format to fulfil the intent in more complex answers (e.g., when comparing services or products).”, Solis added. Thus, even though it is not certain, but it might as well prove to be very important in On-page SEO 2019.
SEO is not that easy to manage. There is a sea of factors you need to know in order to be a maestro in the field. However, if you thoroughly read our article on On-page SEO in 2019, you will surely have a tremendous lift on your SEO knowledge as well as your website rankings and more relevant traffics!